JaziLupini is a pasta startup company that’s created a plant-based gluten-free pasta which is low carb and protein rich.
JaziLupini was founded in Rochester, New York by Jazz Sanchez (that’s me!). The idea was simple: create a low-carb pasta.
It all started with a 2019 vacation to Sicily, Italy. Along with eating a lot of pasta dishes, one of the activities I did was take a pasta-making class plus I tried ‘lupini’ beans for the first time. When I returned home, I was craving pasta but in my regular life (outside of “cheat days”) I eat low carb. So I started trying low-carb substitutes on the market. Zoodles were too watery and could not be reheated or meal prepped. And I found the texture of konjac noodles off-putting. So during lockdown last year, I set out to create my own pasta.
I toyed around with lots of keto flours: almond, coconut, etc. Then quite serendipitously, a paper about the properties of lupin flour in baked goods came across my work desk. It was that pickled bar snack I’d tried back in Sicily: lupini!
After months and many tries, I landed on a recipe that I liked and wondered if other people would like it, too. I got a home processing license during the pandemic and started selling my pasta online in November 2020. Within a month, the pasta was a best seller and the time that I was putting into keeping up with orders was competing with my day job! Customers would frequently praise how satisfying the pasta was (the original version had 28g protein/2 oz though it had eggs and gluten), compared to wheat pasta.
But, I kept getting requests for gluten-free versions of the pasta, so I eventually came up with one. But soon after, I started getting requests for egg-free pasta from vegan customers. I initially turned those requests down because I thought without gluten AND eggs, there would be nothing to hold the noodle together. However, after a lot of tinkering, I landed on the recipe we’re debuting right now!
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Why is JaziLupini newsworthy?
With rising consumer health awareness, many are turning their backs on foods that consist of refined carbohydrates – including traditional pasta. Whether someone is looking for a pasta alternative that’s egg-free or gluten free, JaziLupini™ is the only pasta that caters to all dietary needs…
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Nutrition Facts (2 oz serving)
Protein and Carb Content Comparison to Other Brands
The percentage of protein per 100g is represented by the bars while the net carb values are labeled according to USDA Data.
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What People Are Saying About JaziLupini
As a thank you for spreading the word about JaziLupini, we’ve introduced a referral plan.
How it works:
Visit this link (https://jazilupini-pasta.kickbooster.me/boost) and register to become a JaziLupini launch partner.
Once you’ve registered, your custom link will be generated and you’ll be able to share it with your audience/network in articles, captions, description boxes, etc. You’re also welcome to use any of our shareable assets or product images to make hyperlinked media.
We’ll pay out a 20% commission every time someone that you recommended pledges. The funds will go directly into the Paypal account that you used to register.
For any press inquiries, including requests for samples please reach out to
Days until launch:
Days Left in Our Kickstarter:
Launch Week Events
August 11 – Free Samples at California Keto
8750 Genesee Ave Suite 246, San Diego, CA 92122
August 11 – Free Samples at Sugarless deLite
1389 W Campbell Rd, Richardson, TX 75080
August 11 – Free Samples at Freshline Keto
1750 Appleton Rd, Menasha, WI 54952
August 12-14 – Special Menu Feature at Tu Amor Cakery+Cafe
1441 South Ave, Rochester, NY 14620
August 12, 2021 – Free Samples at South Wedge Farmers Market
357 Gregory St, Rochester, NY 14620
August 14, 2021 – Free Samples at Rochester Public Market
August 15, 2021 4PM EST/1 PM PST- PASTA PARTY. A live cook along and demo of JaziLupini with questions answered. Broadcasting from Facebook Live, Youtube Live or Instagram Live. @jazilupini